Promoting and Marketing your new Web-Site
There are many free and paid methods of promoting your website
SEO and Marketing go hand in hand
Having a well designed, search engine friendly website is key, you should also work on external marketing.
We can design a plan based on your needs, goals and how much time you would like to invest.
Marketing and Promotion services are $50 / hour.
We can design a plan based on your needs, goals and how much time you would like to invest.
Marketing and Promotion services are $50 / hour.
Kick start your websites success with some well thought out advertising.
We could, and probably will, write a whole tutorial on how to market your website. We are not going to go into any depth here about marketing just offer you suggestions of where to go.
Free Methods
Social Media, if you are only going to use a few, I have listed in order of preference.
- Facebook - Create a personal page, then a Fan Page for the business. Decide now what you are going to use your personal page for! If it is to talk about your kids and family, do not friend anyone you do not know. If you are well known and want to attract cyber friends, keep the conversation semi-professional. Be sure the facebook page with a vanity URL. Facebook is always changing how people view things. A little reserch in this area is advised.
- Twitter - Link to your fan page and all Page posts will go to your Twitter account.
- Groups and Forums - This can be time consuming but you get to talk right with the consumer. Just follow the groups rules and you shouldn't get banned. Don't forget to use links in your signature everytime!
- YouTube - If appropriate create some videos about what you do and upload to YouTube and embed either links or videos on your website. You should limit videos to one per page and use the smallest screen available, most users know how to view full screen if desired.
- MySpace - Unless you are a hip young musician your time will be better spent on the above medias.
- Digg, Delicious, and the list goes on. See what fits for you. If you don't think you are going to keep up with content, it is probably best left alone. However, if you write articles - you should read the blog information following.
Press releases - Submit to industry specific print papers and magazines. I don’t recommend paying for print ads for a small business. However, by sending press releases you can get free advertising. Make sure news in relevant to the publication you are sending it to.
Blog - If you are still reading you have just been rewarded. A blog is by far the best thing you can do to help your website grow. BUT - you need to host on your website for best results. Keep the content fresh and the bots and spiders will love you! Don't forget to submit to Digg, Delicious and other reader sites.
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Paid Methods
- Email Marketing - Constant Contact
make it easy to connect with your customers. Try it FREE for 60-Days. Constant Contact is my preferred method. I use Constant Contact for email distributions for www.crafterscafe.comI have tried others but I have more open emails using Constant Contact. Use them to send out newsletters, coupons or invitations to events.
- PPC or Pay per click advertising; Google, Yahoo, Ask, Facebook are just a few. Do your research before jumping in and start with low daily budgets until you fully understand how to use these services.
- Direct Advertising; find sites in your industry that offer advertising space and request pricing. Before spending any money do some research on how popular the site is.
- Affiliate Marketing - JROX offers an easy to use affiliate software called JAM to build your network.
